Academics
Programs
Program Groups
Brand & Marketing PlanningGroupA
Academic Research Focuses：
Management and Marketing of Creative Industries,
Creative Industry Policy Planning
Group A cultivates students' expertise in brand management and marketing planning, with emphasis on designing innovative products and services. Students integrate diverse cultures, aesthetics, and creative thinking to develop commercially viable products, establish their own brands, and create comprehensive marketing strategies.
Media & Interaction DesignGroupB
Academic Research Focuses：
Interaction Design,
Cognitive Psychology,
Human Computer Interaction,
Smart Environment,
Culture and Creativity,
Digital Media
Group B is Taiwan's pioneering graduate program in interactive design, combining technology with humanities. Research areas include interactive design, human-centered design, smart environments, cognitive behavioral science, and digital media. The program collaborates across disciplines to enhance quality of life and advance creative industries, with faculty and student works recognized through major international competitions and industry partnerships.
Industry & Service InnovationGroupC
Academic Research Focuses：
Development of Creative Industries,
Establishment of Creative Industries and Enterprises
Group C develops students' abilities to investigate and plan innovative services for creative industries. Through analyzing current business models and conducting market research, students transform creative service concepts into viable entrepreneurial proposals. The program regularly organizes academic exchanges, industry collaborations, internships, and symposia with domestic and international institutions, providing students with practical experience in cultural and creative sectors.
MA (Master’s Program)
Required Course
Creative Industries Experience (I)
3
Credits
+
Group Core Courses
6
Credits
GroupA
Creative Product Design
+
Branding and Marketing
GroupB
Digital Design in Creative Industries
+
Interactive Design Research
GroupC
Creative Service Design
+
Creative Industries Investigation
+
Elective Courses
Any ICID Courses
15
Credits
PhD (Doctoral Program)
Required Course
Creative Industries Studies (I)
3
Credits
+
Elective Courses
Any ICID Courses
*Including one of the following:
15
Credits
GroupA
Creative Product Design
GroupB
Digital Design in Creative Industries
GroupC
Creative Service Design